Business Expert

Enhance your digital business expertise

Most business owners are too busy managing their day-to-day business priorities to find time to improve the performance of their websites.  The current Covid-19 pandemic means that many previous face-to-face interactions have moved online.  The courses below have been specially selected for individuals, consultants or agencies to learn advanced website and marketing skills.

Once these skills have been mastered, they can be used to earn money from businesses by optimising their marketing strategies, website SEO performance and conversion rates.

Search engine platforms are constantly changing their ranking criteria to ensure their users are enjoying the best experience (UX) when using their browser. Google recently implemented algorithm changes which ensure that they are recommending websites that display a high level of "E A T" (Expertise, Authority & Trustworthiness). It is Google’s way of protecting users from low-quality content that has the potential to be detrimental; especially to their physical or financial health.

In addition to websites needing to be "mobile-first" responsive, video is becoming an even more important factor as an advertising medium. Websites designed for desktop computers which do not automatically adjust to tablet or mobile user interfaces are significantly penalised by Google.

Similarly, social media platforms are also changing the ways in which commercial content is presented to their users. As a direct result of some truly horrific content being uploaded, platforms are reviewing their ability to host "live-streaming" feeds.

Keeping pace with the rapidly evolving online world is truly a full-time job and once business owners realise they are losing customers and sales they are more willing to engage experts to resolve their website problems.

Course Selection Key:

Blue = Live attendance Workshops or Classroom Courses
Red = Online Courses
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Free and Trial Courses

Classroom Courses

Courses for business owners & consultants